For the launch of Sleeping Dogs, Square Enix wanted to create a very impactful digital experience that let fans go deep into the world of the mafia Triad organization. We decided on an interactive experiential website titled Sleeping Dogs Night Market to let fans explore the world. Through a mixture of CGI and live action, we created a website that let users dive deep to explore content and characters. Easter eggs were hidden throughout the site allowing fans to unlock secret content. Square Enix was so happy with the execution, they made the site their central online hub for the game lunch. Our work didn’t stop there. For the launch of the game, we produced a launch event in downtown Los Angeles where we brought the Sleeping Dogs Night Market experience to life.
- ClientSquare Enix
- Project RoleProducer