Project Description

Users have the opportunity to manipulate and transform their environment in the Shaun White Skateboarding game. To show GamesRadar users this transformation experience, we¬†let Shaun White Skateboarding transform the GamesRadar homepage. When users arrived at GamesRadar, the leaderboard called upon users to: “Start a GR skate session right now!” When users clicked to activate, a rail expanded on the right-hand side of the page just before a skater entered and grinded the rail. After ollying off the rail, the “Latest Stories” title bar transformed into a quarter pipe, which the skater rolled up. The skater then performed a trick, skating off the page to reveal the game trailer.

Project Details

  • ClientUbisoft
  • Project RoleWeb Producer