Users have the opportunity to manipulate and transform their environment in the Shaun White Skateboarding game. To show GamesRadar users this transformation experience, we let Shaun White Skateboarding transform the GamesRadar homepage. When users arrived at GamesRadar, the leaderboard called upon users to: “Start a GR skate session right now!” When users clicked to activate, a rail expanded on the right-hand side of the page just before a skater entered and grinded the rail. After ollying off the rail, the “Latest Stories” title bar transformed into a quarter pipe, which the skater rolled up. The skater then performed a trick, skating off the page to reveal the game trailer.
- Project RoleWeb Producer