Project Description

Hyundai seeking to find relevance with Gen Y consumers came to Future to develop a 360 integrated program with pop culture phenomenon The Walking Dead. As program director I oversaw the ideation and development of:

  • Custom HTML5 website
  • Social media campaign
  • Documentary video
  • Comic Con activation
  • Black Carpet event at San Diego’s Petco Park

Project Details

  • ClientHyundai/The Walking Dead
  • Project RoleProgram Director