For the launch of Elder Scrolls: Skryim, Bethesda wanted to create awareness and buzz for the game launch with a 360 marketing program. My solution, branded food trucks traveling across the country making stops at popular college campuses. Audience awareness for the branded food trucks was generated via editorial articles, a customized microsite with detailed event information, social media, PR efforts, and local ground promotions. The event series was a huge success with over 300 PR mentions, 15,000 event impressions and over 20 million media impressions.
- Project RoleEvent Director