Bethesda and id Software came to us to make a big splash for the launch of Doom 3 BFG. Pulling from our experience making disruptive and innovative digital campaigns, we decided to create a rich media execution that would send site visitors to the depths of hell in order to view the game trailer. The campaign was a hit driving above average engagements across all of Future’s gaming and tech properties.
- ClientBethesda/id Software
- Project RoleProducer