When Deep Silver came to Future with the opportunity to create a an integrated ad campaign, we hit the ground running. Utilizing Future Studios, we created a four-part webisode series that took the GamesRadar Editors to the island of Banoi. Each week for four weeks, GamesRadar released an episode, which was distributed across YouTube, GamesRadar.com, Facebook, Twitter and a custom Dead Island microsite, where fans hung around after watching the episodes to submit an entry for an all-expense paid trip to “Dead Island”.
- ClientDeep Silver
- Project RoleDigital Producer