Project Description

When Deep Silver came to Future with the opportunity to create a an integrated ad campaign, we hit the ground running. Utilizing Future Studios, we created a four-part webisode series that took the GamesRadar Editors to the island of Banoi. Each week for four weeks, GamesRadar released an episode, which was distributed across YouTube,, Facebook, Twitter and a custom Dead Island microsite, where fans hung around after watching the episodes to submit an entry for an all-expense paid trip to “Dead Island”.

Project Details

  • ClientDeep Silver
  • Project RoleDigital Producer